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Entrepreneurship, Branding & Digital Marketing

Last Updated:September 29, 2025

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What I will learn?

  • Develop skills for ideation, business model innovation, and startup strategy.
  • Learn market research, competitive analysis, and strategic planning.
  • Master pitching, funding acquisition, and partnership development.
  • Gain practical insights into scaling businesses and fostering growth.

Course Curriculum

Week 1: Entrepreneurial Mindset & Opportunity Recognition

  • Entrepreneurial Mindset & Opportunity Recognition – Part 1
    01:54:58
  • Entrepreneurial Mindset & Opportunity Recognition – Part 2
    01:05:57
  • Assignment Revision Session
  • Capstone Assignment – From Idea to Execution

Week 2: Ideation & Business Validation

Week 3: Business Model & Lean Startup

Week 4: Legal, Finance & Structuring

Week 5: Operations & Team Building

Week 6: Go-to-Market Strategy

Week 7: Foundations of Branding

Week 8: Brand Positioning & Strategy

Week 9: Visual Identity & Brand Assets

Week 10: Personal Branding for Founders

Week 11: Understanding Digital Media

Week 12: Video & Visual Content Creation

Week 13: Writing for the Web & Social

Week 14: Content Strategy & Scheduling

Week 15: Introduction to Digital Marketing

Week 16: Social Media Marketing

Week 17: Paid Advertising & Media Buying

Week 18: Email Marketing & Automation

Week 19: SEO & Web Analytics

Week 20: Funnel Building & CRM

Week 21: Building Your Brand Online

Week 22: Capstone Project – Planning

Week 23: Capstone Project – Execution

Week 24: Pitching & Presentation

Download Courses Curriculum

Material Includes

  • Comprehensive course slides
  • Interactive live class sessions,
  • Hands‑on projects
  • Quizzes, Assignments & Projects
  • Supplemental resources
  • Recorded Live Class Lessons
  • Communities & Mentors
  • Certificate Of Completion

Requirements

  • Access to a Computer or Laptop with Stable Internet
  • Consistent weekly commitment to lectures, coding labs, and project work.
  • Ability to engage in interactive learning and collaborative activities.
  • Basic knowledge of computer operations and file management.
  • Ability to dedicate 8-15 hours per week to lectures, assignments, and hands-on projects.

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